Marketing Projects
With a diverse range of projects under our belts, we've had the privilege of working on initiatives both in front of and behind the scenes.
From website projects, where we've:
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Created the first impression and primary digital identity for businesses
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Navigated web projects from concept through launch
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Conducted comprehensive SEO audits and optimization
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Enhanced content for improved Google SERPs
To working with agencies on their clients' local directories, social media and search engine marketing and remarketing efforts, we've worked with companies big and small to help generate leads and increase ROI. We've had great opportunities to help businesses drive online visibility, growth and success.
Beyond the digital forefront, we've delved into project management, process improvement, competitive analysis, market research, and much more.
Website Projects
Through work at local marketing agencies as well as independent client projects, we've had the pleasure to manage several projects in and outside of the med spa industry that include a spectrum of website auditing, design, and development projects.
From crafting brand-new websites to fine-tuning existing designs, we've tackled every aspect including site architecture, content creation, and polishing, as well as delving into SEO keyword research and optimization.
Implementing CRO strategies and conducting thorough UX testing has been a priority, while simultaneously managing budgets, schedules, and project teams for seamless execution.
Credits: Chernoff Newman
Day Spa Branding for Covet Spa
A day spa in an affluent area wanted a high-end sophisticated brand and collateral for the business. Covet means "yearn to possess or have (something)" and the owner felt the name was apropos to her dream of owning a day spa.
Guess what? This is Devon's first business. Devon created all foundational aspects of the brand and the digital identity including a services booklet worth taking a look at! Shown here is a sampling of the work before she sold her business.
Comprehensive Services Booklet: Click on booklet cover below to open flip book.
Day Spa Branding for
Devon Esthetique
A little known fact about me is that I used to own a clinical skin care studio called Devon Esthetique. Even back then, I designed and branded my business independently.
Devon Esthetique is but one of the businesses I owned. The second business I owned was called Devon Beauty and Blow Dry Bar. I owned the first blow dry bar in Chester County, PA.
When we had to move out of state, I closed my businesses and took them online for several years.
View Other Work We've Accomplished
Sharing is caring! We wanted to share examples of projects we've completed which further exemplify the commitment and quality of our work that brings results.
While not med spa projects, you'll get the idea of what we can do!
SEO Case Studies
The results our search engine optimization strategies, keyword research and content optimization speak for themselves.
Credits: Chernoff Newman
Website Redesign + eCommerce
SEO Keyword Strategy and Google Analytics Reporting
for Rhythmlink.com
Website redesign featuring ecommerce integration alongside regular monthly analytics reporting. Conducted in-depth technical and on-page SEO analysis leveraging tools such as Google Analytics and MOZ.
Early Quarter Results Comparison to Previous Quarter
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Users increased 46% | From 6,170 to 8,990
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Sessions increased 119% | From 7,466 to 16,358
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Unique pageviews increased 80.5% | From 12,985 to 23,442
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Organic search increased 147.6% | From 2,101 to 5,203
Credits: Chernoff Newman
Website Audit with Changes
SEO Audit and Optimized Content Updates for
CMSRoofingSC.com
A website audit was conducted, followed by enhancements aimed at boosting site speed and enhancing both SEO and CRO. Additionally, efforts were made to rectify client black hat SEO techniques that resulted in their website being penalized by Google.
Three Quarter Comparison to Get Shown in Google SERPS
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New Users increased 25.2% | From 1,946 to 1,873 to 2,437
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Sessions increased 26.7% | From 2,222 to 2,224 to 2,815
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Unique pageviews increased 30.6% | From 2,739 to 2,985 to 3,578
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Organic search overall increase of 37.4% | From 638 to 551 to 877
Credits: Chernoff Newman
Website Audit for SEO Keyword Strategy and Updates, Google Analytics Reporting
for JustPlainKillers.com
The website underwent an SEO keyword strategy and implementation audit, complemented by monthly Google Analytics reporting, SEO analysis, and recommendations.
Early Quarter Results Comparison to Previous Quarter
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Website load time improved by 29% from 7.6 seconds down to 5.39 seconds
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New website visitors increased 43.9% | From 2,997 to 4,082
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Sessions increased 34.5% | From 3,853 to 5,182
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Unique pageviews increased 31.4% | From 8,338 to 10,956
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Organic search increased 43% | From 22.41% to 32.07%
Website Redesign Turned Complete ReBrand
We led the complete revamp of the GetPayroll website and all digital/print collateral, meticulously aligning them with brand guidelines, usability standards, and SEO best practices.
The result?
A significant surge in conversion rates observed beginning within the first two weeks.
Here's what others have to say about working with Devon
Adam Bernstein
Executive Vice President - PR
Chernoff Newman
"I always appreciated the precision that Devon applied to her work – and so did my clients. Her process-orientation made completing complex jobs, such as website development and maintenance, more efficient and transparent. On each assignment, Devon helped set a standard for mutual understanding and accountability that enabled team members and the client to achieve the desired outcomes."
