INDUSTRY EXPERTISE + AI-DRIVEN STRATEGY
Your Spa Deserves Marketing From Someone Who Actually Ran One
Most agencies guess at what med spa owners need. We already know, because we've been behind the treatment room door, managed the front desk, and built the books ourselves. Now we use that insider knowledge to grow your business.
20+
30+
0
Years in Digital Marketing
Years in the Spa Industry
Guesswork. Ever.
SOUND FAMILIAR?
Running a Med Spa Has Never Been More Demanding
High client expectations, rising ad costs, staff turnover, algorithm changes, it's a lot. And most marketing agencies make it worse by wasting your budget learning your industry from scratch.
"I think my website looks great but I'm not coming up in local searches or Google maps. I don't know how to fix that."
A great looking website doesn't mean it's an effective website especially if no one can find it. You need hyper local SEO strategies that will get your business found not only in search but also Google maps.
"Whenever I have an event, I am not good at following up to get new patients out of them."
Events only add value when you gain new patients as a result. We hear all the time how owners don't know how to consistently follow up to get the appointment. You need campaigns that run on autopilot so you can set it and forget it and get conversions.
"AI is changing how clients find providers, and I have no idea if my practice is showing up."
More clients are now starting their search on ChatGPT, Google's AI Overviews, and voice assistants, not the traditional search results your SEO was built for. If your practice isn't optimized for AI-driven discovery, you're invisible to a fast-growing slice of your market. We make sure you're found everywhere clients are looking.
WHAT WE DO
A Full Practice Growth System,
Built for Med Spas
Every service we offer is mapped to a specific challenge med spa owners face. This isn't a service menu, it's a growth architecture.
01
Get Found by the Right Clients
SEO and Google Ads strategies built specifically for aesthetic services, targeting high-intent searches like "Botox near me" and "lip filler [city]" so your ideal clients find you before they find your competition. That includes AI search visibility, optimizing your practice to appear in Google's AI Overviews and ChatGPT recommendations, where a growing share of clients now start their search.​
03
Get Your Brand Found Online that Reflects Your Business
Social media is oftentimes an afterthought. Posts don't have a strategy, your brand gets skewed and unrecognizable. Brand consistency in looks, voice and tone builds credibility and authority in your business. We craft content that educates, inspires, and drives real engagement, not just likes. We also use AI-assisted content tools to maintain posting consistency without sacrificing your brand voice.
04
Build a Brand Clients Trust, and Talk About
A great business with little to no 5-star reviews gives new patients pause. Reputation management positions your practice as the go-to destination in your market. We proactively ask for reviews to build new patient trust in your med spa and respond to reviews for increase SEO and engagement.
05
Tighten Patient Service So Marketing Can Scale
Customer service is becoming a 24/7. A prospective patient is looking for information when your business is closed. By the next day, they've already found another option. AI Receptionist is your round the clock, 7 days a week personal assistant to fill in the gaps when you are away from the phone or computer. You don't need to miss opportunities anymore.
HOW IT WORKS
From Discovery Call to Growing Practice Here's the Path
01
FREE DISCOVERY CALL
We learn your goals, your market, and what's not working. No pressure, no pitch deck. Just a real conversation between professionals.
02
CUSTOM STRATEGY AUDIT
Our audit process uses AI-powered competitive analysis tools to benchmark your digital presence against local competitors in minutes, not weeks.
03
LAUNCH & BUILD
We implement the strategies systematically, website, campaigns, content, systems, so nothing is rushed and everything is built to last.
04
GROW & OPTIMIZE
Ongoing management, reporting, and optimization. We evolve your strategy as your business grows and the market shifts.
Start with a complimentary snapshot report to see who well your practice is performing online and against competitors.
CLIENT RESULTS
Isa Dinerman
Founder and CEO
Activated Beauty and Wellness​
"I couldn’t be happier with my website designed by Digital Med Spa! Devon’s creativity, professionalism, and attention to detail exceeded my expectations. She truly understood my vision and brought it to life in a way that feels both modern and authentic to my brand. The process was seamless, and Devon is a pleasure to work with. I highly recommend Digital Med Spa for anyone needing a top-notch website that converts!"
+46%
NEW WEBSITE VISITORS
+148%
ORGANIC SEARCH
+76%
WEBSITE CONVERSIONS
5.0
AVERAGE REVIEW SCORE
DEVON KIRK
EXPERIENCE SNAPSHOT
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Former spa owner & licensed hands-on aesthetics operator
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20+ years in digital marketing, SEO & CRO
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ISPA member, 30+ years in the spa industry
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E-commerce & private label product line experience
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Specializing in med spas, day spas, healthcare & aesthetic practices
"I built the systems my clients now use. That's not a pitch - that's experience."
— FOUNDER, DIGITAL MED SPA
THE INSIDER ADVANTAGE · MEET YOUR PARTNER
The Agency Built Because the Right One Didn't Exist
Most marketing agencies learn your industry on your dime. After years owning and operating beauty and wellness businesses, managing full client books, building e-commerce brands, launching private-label product lines, and training spa teams...our founder stepped into digital marketing and noticed the gap immediately.
​
Agencies didn't understand the aesthetics business. And people who understood the aesthetics business weren't building marketing strategies. Digital Med Spa was founded to permanently close that gap.
​
As a proud member of the International SPA Association (ISPA) for 30+ years, every strategy we build is rooted in deep industry knowledge, not borrowed frameworks from other verticals. We speak your language, know your clients, and know what actually moves the needle in aesthetics.​
01
INDUSTRY-NATIVE STRATEGY
Every recommendation is grounded in how aesthetics businesses actually operate, not generic marketing playbooks borrowed from e-commerce or SaaS.
02
NO LEARNING CURVE TAX
Other agencies bill you while they figure out your industry. We arrive already knowing it, saving you months and thousands in wasted onboarding.
03
MARKETING + OPERATIONS, TOGETHER
We address both front-end growth (getting clients in) and back-end systems (keeping them and scaling) because one without the other just creates expensive chaos.
WHO WE SERVE