About
With 30 years beauty industry experience including day spa ownership and collaborations with medical doctors to offer Botox® and Restylane®, as well as over 20 years of combined experience in marketing and operations, we introduce a fresh approach to digital marketing and operations services for med spas and cosmetic services practices. Our credentials include:
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Licensed Esthetician
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Master's Degree in Digital Marketing
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Lean Six Sigma Green Belt for Process Improvement
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Google Analytics
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Google Tag Manager
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Google Ads
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SEO and more
Committed to ongoing learning, we ensure clients receive the most up-to-date information, strategies, and processes to optimize their time, budget, and energy.
At our core, we prioritize delivering tailored support that precisely aligns with your needs, allowing you to focus on driving business growth.
Our Mission
At Digital Med Spa, we serve as trusted partners to med spas and cosmetic services practices, offering digital marketing and business operations services.
We understand the challenges of navigating growth while balancing budgets and resources. Our mission is to provide the ideal level of support, freeing you to concentrate on propelling your med spa forward.
Our Purpose
Our purpose is to alleviate the burden by providing expert guidance and support, filling in the gaps and piecing together the puzzle of business operations and digital marketing services. By offering flexible and cost-effective solutions, we empower med spas to run their businesses efficiently without the expense of hiring niche experts.
Our Vision
Our vision is to become the go-to consultancy for med spas and cosmetic services practices recognized for our unwavering commitment to excellence, integrity, and innovation, enabling med spas worldwide to thrive and flourish in an ever-evolving and competitive marketplace.
With extensive experience in the beauty industry, marketing, and operations, we offer the foundational support you need to prioritize growth at the right time. As a trusted and confidential resource, we empower you to focus on scaling your med spa while we handle the essential groundwork.
Devon Kirk
Founder and CEO
About Devon Kirk | LME, MSDM, LSSGB
A seasoned expert in the day spa and med spa industry as well as a digital marketing strategist with 20 years of comprehensive marketing expertise, I bring a decade of marketing proficiency, coupled with 12 years of invaluable experience in B2C/D2C realms. Armed with a master's degree in digital marketing, I've also dedicated a decade to leadership and mentorship roles, honing team dynamics for optimal performance.
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30 years as a licensed esthetician: Texas, License #1704207
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10 years as a clinical day spa, blow dry bar, and eCommerce owner
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20 years of combined marketing and operations experience
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Master's degree in digital marketing and multiple industry certifications
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Published co-author of The Little Black Book of the Beauty Biz, Volume 1: The secrets of business critical to a salon’s success.
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Beyond digital marketing expertise, my skill set extends to process improvement with ten years of experience as well as Lean Six Sigma Yellow and Green Belt Certifications. I have an inherent ability in pinpointing and enhancing processes, technology, communication, and client service, driving advancements in marketing services, automations, and SOPs, leveraging agile and lean six sigma methodologies. ​By integrating digital marketing and customer experience strategies, I consistently drive performance, foster growth, and optimize profitability.
Companies and Agencies I've Worked and/or Consulted
Josh Mangum
Founder and CEO
WiT Agency
"Devon’s skills in SEO and CRO were extremely beneficial for our agency and her level of expertise and strategic insight was exactly what we needed to manage our increased workload. Her dedication and strategic approach greatly contributed to the success of our website optimization efforts."