Top 10 med spa website updates you should do today to make your website stand out from the competition

Besides making your website mobile optimized and mobile friendly that loads fast and in an intuitive way while also staying on top Google algorithms, there are 10 med spa website updates you can do now to make your website stand out from the other med spas websites, especially your competition.

Before we get to the top 10 med spa website updates, we really should start with brand consistency

I’ve seen it so many times, the website doesn’t quite match with the Facebook and Instagram pages, nor does it flow visually into the appointment booking system. I’ve seen H1 tags with no relevant keywords, and the worst offender - misspellings. All of these will help your website lose trust and authority. Consistency in design and content is key to your digital identity. You want users to know it’s your business as soon as they see your logo and design elements. 

Brand consistency builds trust and recognition among consumers, reinforcing the brand's identity and values across all touchpoints. It ensures that every interaction with the brand reflects a unified message, which helps foster loyalty, differentiate from competitors, and ultimately drives business growth.

Here’s a list of 10 things to check on your website today to ensure it is optimized, user friendly and builds trust in your website visitors.

1. Website Speed: Ensure fast loading times for all pages. Use tools like Google PageSpeed Insights to check and improve speed.

   1. Does your site load fast?

   2. Can you click on the schedule link or button right away?

   3. Do all the design and content elements fall into place in the same logical order as your website?
      

2. Mobile Optimized: Confirm the site is fully responsive (items shift to fit correctly and links work right away) and looks good on all devices. Test navigation and functionality on smartphones and tablets.
   

3. Error Handling: Check for broken links and fix them. Ensure 404 error pages are user-friendly and guide users back to the main content.
   

4. Accessibility: Ensure the site is accessible to users with disabilities (e.g., alt text for images). Use tools like WAVE to check accessibility compliance.
   

5. Content: Your content should be optimized for search engines using relevant keywords just enough, so it doesn’t look like keyword stuffing.

   1. Provide high-quality, engaging and informative content.

   2. Regularly update blog posts and articles.

   3. Ensure grammar and spelling are error-free.
      

6. User-Friendly Navigation: The key to user-friendly navigation is simple. Does the order of the links in the nav, from left to right, make sense in the order they are in? What is the path you want your website visitors to take in order to convince them to make an appointment or consultation? Sit down with some of your existing clients and ask them what their viewpoint is on your website and how easy it is to find the information they want. Others suggestions include:

   1. Ensure the menu is clear and easy to use.

   2. Include a search bar for easy content access.

   3. Use breadcrumbs to help users understand their location on the site.
      

7. Visual Design: Is your design consistent across all platforms? Are you using the same fonts, font sizes, colors? Do you have alt tags and descriptions for searchability?

   1. Be sure to use a clean, modern design with a consistent color scheme.

   2. Include high-quality images and videos that are optimized for mobile.

   3. Ensure text is easy to read with proper font size and contrast.
      

8. Calls to Action (CTAs): Place clear and compelling CTAs throughout the site. Ensure buttons are easy to find and click. Several strategically placed CTAs will help increase conversions on your website. Ensure all platforms use consistent language in your CTA.
   

9. Trust Signals: Display patient and client testimonials and reviews prominently. Include any certifications, awards, or memberships. Ensure contact information is easy to find, including a physical address and phone number.
   

10. Security: Ensure the site has an SSL certificate (https://). Display security badges if applicable (e.g., payment security). This will help to increase trust.
    

The content above is number one of the 5 things you can do today to help improve your digital identity, rank better in Google and generate more leads, a free resource to help grow your med spa and outrank your competition. You can learn more and get it here.

Ready to schedule your complimentary strategy call?

Click the button below to go to our Schedule a Strategy Call page and select the type of call you need.

Schedule a Strategy Call